Vinery Stud – Case Study.
May 4, 2010 // IBM BLOG POST
Vinery Stud had been growing globally but the branding across its vast range of businesses was inconsistent. The company invested significantly in marketing but failed to leverage the power of its business and geographic footprint. To stay competitive, Vinery Stud decided on a comprehensive rebrand and to develop a new corporate brand strategy and brand architecture for its wide range of clients.
Our work over six years has resulted in Vinery’s brand becoming the core part of its vision, values and business practices, providing the foundation for all of Vinery’s marketing and advertising activities.
Currently three of their Stallions stand in the Australian Sires Top Ten. The website has over 4000 visitors monthly while their database of new clients has grown an average of 112% year on year. Vinery Stud continues to be a global brand leader in thoroughbred equine perfection.
“IBM brought a fresh approach and it was an advantage that they weren’t involved in the industry. Sharp, not boring, unique. Full range of services.” Peter Orton, Managing Director – Vinery Stud
For over six years we have partnered with Vinery Stud as their brand custodian.
SERVICES PROVIDED TO VINERY STUD INCLUDE:
Brand Discovery & Audience Profiles
Brand Essence – core of the brand
Brand Values – what the brand stands for
Brand platform & positioning strategy
Logo, identity and livery
Brand implementation across all touchpoints, from collateral to signage systems
Marketing Strategy – campaign approach, sales based
Electronic & Web – website, banner advertising, email newsletters, SEO
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