Rio Tinto – Creating a vision piece to strengthen community relationships.
October 28, 2010 // IBM BLOG POST
Our Brand Discovery process delivered true bottom value, by helping Rio Tinto create and implement a vision piece to strengthen community relationships and inspire a diverse group of people to work together.
Rio Tinto Vision Piece
Rio Tinto was about to enter a new level of commitment to the community of Emerald, a mining town situated in Central Queensland.
Their involvement in the development of the town has always been substantial and thoughtful. This new gesture should exceed all others and strengthen their relationship for the future.
The gesture took the shape of a community meeting place that embraces all aspects of the community.
After working closely with Rio Tinto, Image & Brand Management translated the essence of the gesture into a vision. It was then revealed to the community as stories about what inspired the creation of the meeting place and the part it plays in the future of the community.
SERVICES PROVIDED TO RIO TINTO:
Audience Profiles – research & present targeted audience
Unique Positioning – key marketing messages
Brand Essence – core of the brand
Brand Values – what the brand stands for
Brand Idea – message that runs throughout all marketing
Identity – logo, descriptor, tagline, colours, fonts
Brand Touch Points
Print Collateral – brochure, DM
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