Branding a vision formulated over a century ago..
November 10, 2011 // IBM BLOG POST
Neu’s delicacy, wouldn’t be where it is now if not for its humble beginnings over one hundred years ago. At the turn of the 20th century, Josef Grimminger began perfecting the art of bread making in Munich, Germany.
Working closely alongside owner Manuel Neu, I&BM recently activated a new brand strategy and roll out to introduce something intimately different than what most bakeries offer.
The core of the brand idea and execution of the campaign was to reflect Manuel’s passion to share his personal relationship with the tradition of the German bread culture. This is where Grimminger’s legacy of flavour, care, originality and authenticity came into the brand. Our work with Manuel has resulted in the building upon this legacy, creatively and effectively adapting it to new audiences across all of his brand touch points.
Drop in for a coffee and taste it for yourself or click here to visit the website to see the full range of bread: www.neus.com.au
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I&BM creates an end-to-end marketing solution for Neu’s hand made bread.
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