Moët Hennessy Australia – Case Study.
May 4, 2010 // IBM BLOG POST
For over 5 years Moët Hennessy Australia accessed the full gamut of our total brand design services, from market research and consumer insights to brand and innovation strategy, multi-disciplinary design, communications and brand experiences.
The mission of the Louis Vuitton Moët Hennessy (LVMH) group is to represent the most refined qualities of Western “Art de Vivre” around the world. To this day LVMH continues to be synonymous with both elegance and creativity. The products and the cultural values they embody, blend tradition and innovation and kindle dream and fantasy.
Our brand strategies and brand ideas have crossed over an enormous array of high profile events including:
The VRC Spring Racing Carnivals
Moët & Chandon Stakes
the famous Barefoot & Black Tie Ball,
Exclusive Vintage champagne launches.
Mercedes Fashion Week (Sydney) and
L’Oreal Fashion Week (Melbourne).
Brands have increased 22% year on year average while successfully finding new routes
to channel opportunities. Moët & Chandon continues to hold the brand category.
“They understand the luxury market. They constantly produce ideas that have that fine balance of innovation and creativity.”
Jonathan Coles, National Marketing Director Moët Hennessy Australia (LVMH).
SERVICES PROVIDED FOR MOET HENNESSY AUSTRALIA:
Audience Profiles – research & present targeted audience
Unique Positioning – key marketing messages
Brand Essence – core of the brand
Brand Values – what the brand stands for
Brand Idea – message that runs throughout all marketing
Overarching Creative Approach – look and feel, style, personality
Marketing Strategy – campaign approach, sales based
Brand Touch Points
Vision Pieces – vision and mission statements, inspirational piece
Print Collateral – brochure, DM
Electronic & Web – website, banner advertising, email newsletters, SEO
Diverse Marketing Channels – environmental graphics, outdoor
Asia’s most keenly awaited hedge fund launches
Investec wins Urban Taskforce Award for best Residential Apartment Development
Providore Global successfully launches into China
I&BM creates an end-to-end marketing solution for Neu’s hand made bread.
Fast approaching their 10th year anniversary in servicing the strata [...]