Rebranding the Australian Property Institute.
October 26, 2010 // IBM BLOG POST
Image & Brand Management have rebranded the Australian Property Institute (API), developing a comprehensive new identity and corporate brand strategy to strengthen their position as Australia’s most trusted property consultants.
Established in 1926, the Institute has seen many changes in both the property market and the nature of services provided to its members. Image & Brand Management were appointed after a significant investment in market research identified opportunities to develop the knowledge base of its membership and provide a range of new service delivery options for the wider profession.
The API’s new identity and brand strategy continues to strengthen and promote the API’s reputation as one of the industry’s peak professional body. Anthony Moulton says the new brand and identity was designed to reinforce The Institute’s primary role in setting and maintaining the highest standards of professional practice, education, ethics and professional conduct for it members and the broader property profession. The new brand lies at the core of its vision, values and business practices.
Today the API represents the interests of more than 8,000 property professionals throughout Australia. API members include residential, commercial, plant and machinery valuers, property advisers, property analysts, property fund and asset managers, property facility managers, property lawyers, and property researchers and academics.
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