Circa Comes to Life.
April 13, 2010 // IBM BLOG POST
Image & Brand management has just put the finishing touches to Circa’s latest sales centre and community concept store. Located with-in the newly opened CircaRetail shopping precinct, the new display and fit-out has attracted plenty of attention.
Circa will be the future of urban business – a vibrant precinct where business and lifestyle converge, encompassing 350,000 sqm of thriving commercial, retail, leisure and community quarters.
Circa is the final episode in the world class Norwest Business Park story, delivered in joint venture by FKP Property Group and Mulpha Australia Limited.
Circa is bringing the latest international trends to Australian business, with inspiration being drawn from world-renowned and award-winning precincts from Europe and the United States.Based on the success of these developments, it is intended that Circa’s public domain will incorporate a piazza, urban park, colonnades and boulevarde to create a real sense of place, 24 hours a day, 7 days a week.
Discover how you can turn the ordinary working day into something extraordinary.
Come to life at Circa.
Services provided to FKP/Mulpha:
Audience Profiles – research & present targeted audience
Unique Positioning – key marketing messages
Brand Essence – core of the brand
Brand Values – what the brand stands for
Brand Idea – message that runs throughout all marketing
Identity – name, logo, descriptor, tagline, colours, fonts
Overarching Creative Approach – look and feel, style, personality
Marketing Strategy – campaign approach, sales based
Brand Touch Points
Print Collateral – brochure, DM
Electronic & Web – website, banner advertising, email newsletters, SEO
Diverse Marketing Channels – environmental graphics, outdoor
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