Neu’s delicacy, wouldn’t be where it is now if not for its humble beginnings over one hundred years ago. At the turn of the 20th century, Josef Grimminger began perfecting the art of bread making in Munich, Germany.

Working closely alongside owner Manuel Neu, I&BM recently activated a new brand strategy and roll out to introduce something intimately different than what most bakeries offer.

The core of the brand idea and execution of the campaign was to reflect Manuel’s passion to share his personal relationship with the tradition of the German bread culture. This is where Grimminger’s legacy of flavour, care, originality and authenticity came into the brand. Our work with Manuel has resulted in the building upon this legacy, creatively and effectively adapting it to new audiences across all of his brand touch points.

Drop in for a coffee and taste it for yourself or click here to visit the website to see the full range of bread: www.neus.com.au

Fast approaching their 10th year anniversary in servicing the strata industry, founder & CEO John Cotorceanu of Excel Building Management engaged Image & Brand Management to create an end to end brand solution to sharpen the alignment of their brand with their business objectives.

John’s exact words to us were “I want a cleaner, crisper more corporate image that is timeless and bold”. I&BM delivered a complete end to end brand solution that does just that. From their new positioning statement “Our Name Our Promise” down to the contemporary colour palette and design of their new logo and website.

The new brand is already having an impact on their business. It has helped the company build a stronger, larger team and strengthen their presence across their portfolio of boutique residences, high-end commercial strata, large multi strata and shared facility complexes and iconic high-rise towers.

Click here to visit the website: www.excelbm.com.au

It’s not only the Spring Racing Carnival that is in full swing at the moment. Some of the best stallions in the world have touched down and are currently standing in the Upper Hunter Valley for the annual Australian breeding season. And to mark the historical return of Kentucky Derby Winner Big Brown to Vinery Stud, Image & Brand Management have created a 30 second TVC that highlights what some say as “the greatest race horse of a generation”.

Most of Big Brown’s foals will more than likely find their way to the stables of Gai Waterhouse, who is hoping to emulate her stunning success by combining with another Vinery tenant, More Than Ready. To that end, Waterhouse is certain John Singleton’s investment in Big Brown will pay similar dividends.

“He puts his mares to the best stallions like More Than Ready and the results are phenomenal. “More Than Ready is a super sire and ‘Singo’ is on to another winner with his new stallion Big Brown.”

Click here to watch Big Brown’s TVC: www.youtube.com/watch?v=hdxfiEt3RZU

I&BM’s experience in destination branding & building communities continues on the corner of Danks and Bourke Streets, the heart of Sydney’s hub of culture, creativity and culinary excellence.

Strategy Director – John Peplow commented.”creating great brands that communities interact & engage with is such a rewarding experience and we are thrilled to be part of the project. We wanted to create a brand that represents the ultimate environment to work, shop and play”.

An intimate, colourful community with a distinct local flavour, Danks Street is known for its restaurants, cafes and gourmet purveyors such as Fratelli Fresh, Wah Wah Lounge, Cafe Sopra, Danks Street Depot and Sonoma Bakery. It’s home to a thriving gallery scene, with nine individual galleries located within the 2 Danks Street building. The nearby PYD building is a destination for creative design with 10 leading interiors and homewares stores under one roof, including The Country Trader.

Designed by Internationally renowned architects Tony Owen Partners they have achieved an undeniably bold and unique architectural undertaking with a distinct aesthetic and a dramatic street presence. When completed Danks & Bourke will encompass retail shopfronts, café premises and creative office spaces.

Click here to visit Danks & Bourke website: www.danksandbourke.com.au

After two years in the making The Beach House apartments and retail shops have finally come alive.

Bondi’s newest destination has all the locals talking and for all the right reasons. From its quality shops such as Sonoma, Little Joe & General Pants to boutique style like Aesop and Tu Chuzy and you have a truly authentic Bondi vibe.

I&BM’s Managing Director Anthony Moulton said “it’s pleasing to see the strategic research, analysis and branding elements come alive and engage with people on a day to day basis, as well as the quality of shops that have been attracted to Bondi’s newest destination”.

Competition is set to be fierce with the final release of the limited number of 3 bedroom apartments all with spectacular ocean views. With creative input from renowned interior designers Burley Katon Halliday, each apartment’s design has been inspired by some of the world’s best beach houses to create living spaces unlike anything seen before in Sydney.

Breathtaking and authentic. Glamorous and eccentric. As a place to call home, there’s nowhere in the world quite like Bondi.

SERVICES PROVIDED TO INVESTEC:

Brand Discovery
Audience Profiles – research & present targeted audience
Unique Positioning – key marketing messages
Brand Essence – core of the brand
Brand Values – what the brand stands for

Creation
Brand Idea – message that runs throughout all marketing
Identity – name, logo, descriptor, tagline, colours, fonts
Overarching Creative Approach – look and feel, style, personality
Marketing Strategy – campaign approach, sales based

Brand Touch Points
Print Collateral – brochure, DM
Electronic & Web – website, banner advertising, email newsletters, SEO
Diverse Marketing Channels – environmental graphics, outdoor

Click here to visit The Beach House website: www.thebeachhousebondi.com.au

Cutting edge, new generation architectural firm LAVA team up with Image & Brand Management.

LAVA (Laboratory for Visionary Architecture) are a unique think tank with an innovative approach to design – working with an international network of architects, engineers and manufacturers to bring their vision to reality. Now Image & Brand Management are part of that inspiring network.

Defining new boundaries in the creation of architectural visions and city space, LAVA’s recent local work includes Sydney’s digital origami tigers cited outside customs House in Circular Quay. Designed to raise awareness of the endangered status of tigers in the Chinese Year of the Tiger, the tigers are 2.5 metres high and 7 metres long yet weigh only 200kgs and use fully recyclable materials.

LAVA are also responsible for the spectacular Green Void architectural installation in the atrium of Customs House and more recently, the Myer Spring Summer 2010/11 Collections Launch in collaboration with Gloss Creative.

Click here to visit LAVA’s website: www.l-a-v-a.net

Following on from major announcements regarding the additions of American wonder horse, Big Brown and Red Ransom’s son, Onemorenomore to our roster in 2010, Vinery Stud is pleased to confirm that it will once again be sponsoring the Group One $400,000 STC Vinery Stud Stakes on AAMI Golden Slipper day.

“Vinery Stud recognises that the AAMI Golden Slipper plays a central role in promoting Australian racing as the world’s richest race for two-year-olds,” Vinery general manager Peter Orton said.

“To be involved in such an important day’s racing gives us an opportunity to showcase our roster, our Easter yearlings and present racetrack performers.”

Vinery Stud resident sire More Than Ready has been responsible for the last two AAMI Golden Slipper winners (Sebring and Phelan Ready) and has a chance to make it three in a row via the Gai Waterhouse-trained colt Brightexpectations.

Since it was first contested in 1979, the Group One $400,000 STC Vinery Stud Stakes has been won by some outstanding fillies including Research, Slight Chance, Miss Finland, Hill Of Grace, Champagne and Shower Of Races.

“The Easter period is an exciting time to be involved in the thoroughbred industry, and I would like to take this opportunity to wish our clients all the very best of luck with their carnival hopefuls and those who have yearlings to sell at Inglis, Newmarket next month,” Orton said

Our Brand Discovery process delivered true bottom value, by helping Rio Tinto create and implement a vision piece to strengthen community relationships and inspire a diverse group of people to work together.

Rio Tinto Vision Piece

Rio Tinto was about to enter a new level of commitment to the community of Emerald, a mining town situated in Central Queensland.

Their involvement in the development of the town has always been substantial and thoughtful. This new gesture should exceed all others and strengthen their relationship for the future.

The gesture took the shape of a community meeting place that embraces all aspects of the community.

After working closely with Rio Tinto, Image & Brand Management translated the essence of the gesture into a vision. It was then revealed to the community as stories about what inspired the creation of the meeting place and the part it plays in the future of the community.

SERVICES PROVIDED TO RIO TINTO:

Brand Discovery
Audience Profiles – research & present targeted audience
Unique Positioning – key marketing messages
Brand Essence – core of the brand
Brand Values – what the brand stands for
Brand Architecture

Creation
Brand Idea – message that runs throughout all marketing
Identity – logo, descriptor, tagline, colours, fonts

Brand Touch Points
Print Collateral – brochure, DM

Destination destination destination…

Image & Brand Management were appointed by Sydney Ferries after a three-way pitch, to develop a campaign that would raise awareness among Sydneysiders and tourists alike, of the wide variety of Sydney harbour destinations that are serviced by Sydney Ferries. Sydney Ferries were already used extensively by commuters, so the target was to change attitudes to Ferry travel in general – from a ‘means to an end’ during peak hours, to a preferred transport of choice during off-peak leisure time.

We created a two-pronged solution: to build awareness of Sydney Ferries by promoting feature destinations in their own right, starting with Double Bay. We set about producing a series of ads and posters asking provocative questions that challenged the audience to question their own knowledge of Sydney. The first of these, presented viewers with some features of Double Bay; some well known (shoes), others not so well known (beach, markets). The campaign line was “HOW WELL DO YOU KNOW SYDNEY?”

A second Double Bay campaign displayed an image that, to most Sydneysiders, was clearly not Double Bay, with a cheeky question ‘Double Bay?’ over it. Placed alongside their counterpart ads, these made the campaign all the more intriguing and also promoted these alternative Sydney Ferries destinations.

Magazine Advertising

Prints ads helped to concurrently develop the awareness of Double Bay as a key Sydney Ferries destination. Again, the badge was used to consistently convey the campaign line to help build recognition and strength to the overall campaign.

Website, Leaflets, “Destination” Badges…

A website, DL leaflets and “destination” badges were also produced as part of this campaign.

SERVICES PROVIDED FOR SYDNEY FERRIES:

Brand Discovery
Audience Profiles – research & present targeted audience
Unique Positioning – key marketing messages

Creation
Brand Idea – message that runs throughout all marketing
Overarching Creative Approach – look and feel, style, personality
Marketing Strategy – campaign approach, sales based

Brand Touch Points
Print Collateral – brochure, DM
Electronic & Web – website, banner advertising, email newsletters, SEO
Diverse Marketing Channels – environmental graphics, outdoor

Our brand knowledge and expertise allows us to be a trusted advisor to some of the world’s leading brands and create out of the ordinary opportunities.

Over the past 2 years Investec Bank has accessed the full gamut of our total brand design services, from market research and consumer insights to brand and innovation strategy, multi-disciplinary design, communications and brand experiences.

SERVICES PROVIDED FOR INVESTEC:

Brand Architecture
Brand platform & positioning strategy
Naming process
Brand implementation across all touchpoints
Brand guidelines
Website design