Corporate, timeless and bold..
November 10, 2011 // IBM BLOG POST
Fast approaching their 10th year anniversary in servicing the strata industry, founder & CEO John Cotorceanu of Excel Building Management engaged Image & Brand Management to create an end to end brand solution to sharpen the alignment of their brand with their business objectives.
John’s exact words to us were “I want a cleaner, crisper more corporate image that is timeless and bold”. I&BM delivered a complete end to end brand solution that does just that. From their new positioning statement “Our Name Our Promise” down to the contemporary colour palette and design of their new logo and website.
The new brand is already having an impact on their business. It has helped the company build a stronger, larger team and strengthen their presence across their portfolio of boutique residences, high-end commercial strata, large multi strata and shared facility complexes and iconic high-rise towers.
Click here to visit the website: www.excelbm.com.au

