Barefoot elegance, inspired living, an authentic Bondi vibe..
August 29, 2011 // IBM BLOG POST
After two years in the making The Beach House apartments and retail shops have finally come alive.
Bondi’s newest destination has all the locals talking and for all the right reasons. From its quality shops such as Sonoma, Little Joe & General Pants to boutique style like Aesop and Tu Chuzy and you have a truly authentic Bondi vibe.
I&BM’s Managing Director Anthony Moulton said “it’s pleasing to see the strategic research, analysis and branding elements come alive and engage with people on a day to day basis, as well as the quality of shops that have been attracted to Bondi’s newest destination”.
Competition is set to be fierce with the final release of the limited number of 3 bedroom apartments all with spectacular ocean views. With creative input from renowned interior designers Burley Katon Halliday, each apartment’s design has been inspired by some of the world’s best beach houses to create living spaces unlike anything seen before in Sydney.
Breathtaking and authentic. Glamorous and eccentric. As a place to call home, there’s nowhere in the world quite like Bondi.
SERVICES PROVIDED TO INVESTEC:
Audience Profiles – research & present targeted audience
Unique Positioning – key marketing messages
Brand Essence – core of the brand
Brand Values – what the brand stands for
Brand Idea – message that runs throughout all marketing
Identity – name, logo, descriptor, tagline, colours, fonts
Overarching Creative Approach – look and feel, style, personality
Marketing Strategy – campaign approach, sales based
Brand Touch Points
Print Collateral – brochure, DM
Electronic & Web – website, banner advertising, email newsletters, SEO
Diverse Marketing Channels – environmental graphics, outdoor
Click here to visit The Beach House website: www.thebeachhousebondi.com.au
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